Network Marketing or MLM as it is commonly called; is a term that can strike fear into the heart of many a strong man or woman. It can make your knees buckle, grown men tremble in fear and women faint. Rather amusing isn't it?
Just ask my neighbor. We had a conversation when he came to pick up his son, whom we were watching. You know the kind, What kind of business are you in, Cal?...Well I'm currently partners with my son-in-law in XXXX Business.... XYZ Business....and we are distributors in CCCCC. Whoa! Deer in the headlights look....hurriedly packing up his sons stuff....What kind of business are you in, NAMELESS? Oh, I own one of the largest landscape companies in the area.....And how do you have your marketing set up? How did you build your business so large? That is quite an accomplishment.....We started off really small; but satisfied customers have spread the word and it's really took off...That's really nice of your customers to do that, I'm sure you provide an excellent service...Well, yes we do....We give our customers a discount and a free service for each person that they get to signup for our services......OH, SO MLM SEEMS TO WORK PRETTY WELL FOR YOU.....WowI never thought of it like that.
I relay this story to you, not to convince you to join an MLM; but so that you keep an open mind while looking for a product or service that you can market to your target group. Don't let rumors keep you from possibly discovering a perfect fit.
As you search for your product keep in mind that everyone is not meant to be an Affiliate Marketer, Develop your own product; or become a distributor in an MLM. Then again, you might find a combination of these will be the perfect fit.
In the next few days we will explore how to market you, and your business (or product).
Cal Hardesty
mlminertia@live.com
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