MLMINERTIA...learn the right moves

Keeping Track Of Your Search Engine Rankings

2009-05-22T21:20:00.000-07:00

Want to know where your website ranks in the search engines? Don't want to spend hours entering each keyword into Google, Yahoo and MSN to see if your page appears in the top 10?

No problem -- Traffic Travis - SEO Software can do it all for you.

How to do it:

If you haven't downloaded Traffic Travis... it's free, and you can grab it at http://vur.me/mlminertia/TT

1) Click on "Search Engine Tools"

2) Create a project

Click the "Add project" button

Give your project a name, and enter the address of the website.

Click the "Search engines" tab

Choose which search engines you'd like to monitor.

Set the "Max results per search engine" box to "50" (this means TT will search the first 50 search engine listings for your site, and if it doesn't find it there, it will give up.)

Click the "keywords" tab

Enter the keywords you'd like to check your site against. (Click the "Add keywords" button and then write your list into the white box.) You can either just enter the keywords you've optimized your site for, or you can enter a larger list of keywords just in case you happen to start ranking for things you didn't plan on. The thing to remember is that Traffic Travis can only check the keywords that you've entered, so if you're ranking for something that's not in the list, Traffic Travis won't know about it.

Click "Save"

3) Click "Start update" to fetch your search engine rankings

Traffic Travis will look for your site in the search engines using the keywords you have entered. Beside each keyword in your list you will see the information that Traffic Travis has found:

Search engine = Which search engine Traffic Travis was checking

Current = Your current ranking for this keyword in this search engine (note that "0" means that Traffic Travis could not find your site)

Previous = Your previous ranking for this keyword. Traffic Travis remembers the positions from the last time you checked, so you can see if you're going up or down in the search engines. Note that it will only compare against the last time you checked.

Top = The best result Traffic Travis has ever seen for your site.

A good idea is to print the results out (by clicking the "print positions" button). That way you can keep track of your positions over time.

If there are any questions please feel free to leave a comment.

Remember we're in this together.

Mlminertia...Learn The Right Moves

Cal Hardesty
mlminertia@live.com

Three Steps To Online Affiliate Marketing Success!

2009-05-11T21:00:00.000-07:00

Three Steps To Online Affiliate Marketing Success!

Many of you are excited about Affiliate Marketing, and rightly so.

Affiliate Marketing is the one arena in which you can have a blast and generate mass income very quickly, if done the right way.

By your questions in the last two weeks, some of you are looking to get your feet wet and generate a few hundred dollars in extra income.

Some are looking to blow the lid off and generate some major bucks, to use Ricks words.(my kind of thinking).

If that second statement fits you; read on, take action and let's blow the lid off together.

Step 1. Understand Your Product or Service. This is one of, if not, the most important step to assure your success. When you understand your product or service, you will begin to understand why people would buy what you are selling.

Understanding your products and services will help you find the right people to market your product to. (your marketing target group)

While most advise not to be ruled by emotion. I find if I am passionate about a product, or service, or MLM (which offers both). Then it is not hard to find a group of like minded individuals that will be passionate about the product as well.

Step 2. Identify The Right People. You must identify your target market; this will make it easier to grow your business. Identify a group of people who have a need for your product or service.

Example: If you want to market engagement rings you would target the age group in which the largest numbers of weddings take place.

An excellent tool for identifying markets through keywords is Traffic Travis. It is a premiere tool for performing keyword searches etc. They offer a freedownload or you can upgrade if you like. I have found when starting out the free download works great. I have recently upgraded to the pro edition and the extra benefits are well worth the upgrade price. If you decide to use this tool to identify your target market be sure to watch the tutorial videos that accompany each step.

Step 3. Have An Effective System. This is very important to the growth of your business. Having an effective system will determine whether or not you are able to grow your business. Your system should be able to effectively find the right people or attract them to you.

As you probably noticed, these are three of the steps I've written about in a previous post.

Since so many of you are wanting to have a step by step system to follow in setting up your first affiliate marketing product. I will present one system that I have tried and know first hand will work for you.

Before I recommend a product or program I try it out first.

Derrick VanDyke has put together a clear, consise, easy to follow, step by step program. AFFILIATE CASH SECRETS Whether you are new to internet marketing or seasoned internet marketer, you will succeed in building a lucrative, lead producing, money machine in the
Affiliate Marketing arena.

Following his simple step by step approach, I was able to have my first money machine set up in 3 hours. Within 2 hours of placeing my first advertisement, I had generated multiple sales and 23 leads, those numbers have been steadily growing.

I am definitely glad I tried, Affiliate Cash Secrets . It has definitely thrown open the door to many sizeable streams of income for me as I know it will for you.

Remember Your Not In This Alone, We Are Here To Help

Cal Hardesty
mlminertia@live.com

Four Basic Search Engine Marketing Tips

2009-05-04T20:36:00.000-07:00

There has been so much written about search engine marketing, the art of getting your site listed on the search engines, it has become a very confusing topic.

Let me share with you four basic search engine marketing tips, that I am sure will help you to cut through the cloud of confusion that surrounds search engine marketing. These four tips will give you a solid foundation for your own search engine marketing plan.

Over the next couple of weeks we will discuss some of the techniques used by different marketers, in setting up their search engine marketing plan; but right now let's discuss the basic search engine marketing tips that will be the solid base for developing your own search engine marketing plan.

1. You can list your site free and the search engines will find you. This is great news! You do not have to pay a search engine specialist to list your site for you, and this step is easy.

2. To make it into the coveted "Top Ten", content reigns supreme. Strive to provide top quality content, in your articles, reports, information. Remember strive to present the #1 site in your particular arena. If you will do this, the better your listing will become.

3. Search engines like new, fresh content, so freshen it up from time to time.

4. Remember the search engines do not like to be tricked. If the search engines think you are tricking them they will penalize you. If you get penalized, it is very difficult to regain your listing.

If you will remember these basic search engine marketing tips. You will be able to develop a solid search engine marketing plan.

Do you remember search engine marketing tips #1? Here are a couple links I would recommend for seeing just how easy it is to get your site listed in the search engines, for free.

You can submit your site to Google here.
You can submit to Yahoo here.

Always remember, any questions leave a comment or email us.

MLMinertia....Learn the Right Moves

Cal Hardesty
mlminertia@live.com

Where To Spend Those Advertising $$$ ?

2009-04-19T16:24:00.000-07:00

Let's get right to work, shall we?

The next popular form of advertising we will discuss is:

Banner Advertising.

Banner advertising is the process of putting your banner (a graphical box that advertises your site) on other people’s site in order to make money from their traffic.

Simply put, the prospect goes to a site where you've placed your banner. They click on it, and in turn they wind up on your site.

This used to be a very popular form of advertising, a few years ago. While I have some banner adds out on the web. It's not generally recommended for you to place Banner Ads when starting out. Since your advertising dollars can be spent elsewhere with greater results.

Marketing with Ezine Articles.

As you know Ezines are popular. There's thousands of them and new ones being added every day. Most ezine publishers do not write their own articles. This presents you a gold mine of advertising opportunities.

To take advantage of this opportunity, you would write an informative article. At the bottom of the article you would include a resource box (link to your product or web site). Publisher would publish the article in their ezine. Write helpful, likeable articles, people read, people like, people click to site.

If you are interested in writing articles or ebooks, you might check out Info Product Profits .

Viral Marketing.

Viral Marketing is giving away a product with the intention that others will give it away,as well.

Example: You check out Info Product Profits or a similar product. You write an article, report,or ebook, following the steps outlined for you. Now you give the product to others with the intent of them offering the product as a free giveaway on their sites. All of the links to products and sites (resources) used in the book are for your sites. Equals MAJOR PROFITS!

By now you should see that when it comes to advertising and pulling traffic to your sites; approach with an open mind and a vivid imagination.

We will continue with other advertising techniques in our next post.

Learn the Right Moves.....Together.

Cal Hardesty
mlminertia@live.com

You've Picked a Target Market and Product...Now What?

2009-04-13T11:22:00.000-07:00

Now that you know your market and have one or more products selected to promote, it’s time to look at your options for online advertising. Before you spend your hard earned money; you need to understand some basics.

1. Free advertising seldom works.

2. Use tried and tested methods in the beginning, Oh, did I mention free advertising seldom works?

3. Do not advertise to sell the product. Advertise to sell the click to the site.

Here is a brief overview of advertising method's that have been tried and tested and work very well.

A. PPC Pay Per Click

Pay Per Click advertising is where you pay a search engine to display your ad whenever someone searches on a keyword on which you have bid. You get charged everytime someone clicks the ad, not everytime the ad is displayed.

There are many search engines that sell PPC advertising the largest is Google Adwords.

The keys to success with PPC are:
1. Choose keywords carefully (using the same methods you used for picking a productor target market. A handy tool for this is WordTracker .

2. Control how much you bid for each keyword.

3. Control your overall budget.

4. Monitor the success or failure of your program every day.

Training that I have found very beneficial is Pay Per Click Domination by Mike Dillard.

B. Ezine Advertising

An ezine is basically a newsletter that is delivered, via email, to a list of people that have subscribed to that particular newsletter. There are thousands of newsletters, on the web, covering any topic you can think of.

I am sold on ezine advertising because you can know in advance that your ad is being read by people that are interested in your products. When you match your product to their interest, you have the making of a booming business.

Give both of these methods consideration as you decide where to spend your advertising dollar.

As always, contact me with any questions.

We are here to help.

Cal Hardesty
mlminertia@live.com

Are You A Victim of N.B.T. Syndrome? Here's How To Find Out, And What To Do...

2009-04-08T18:08:00.000-07:00

It's about 9:49 PM Tuesday 4-7-2009 and I'm outside saying goodbye to friends we've been hangin' with the last couple of hours, when I'm interrupted by yet ANOTHER "NBT" email that pops into my in-box...

That probably puts the count at around 15 since this morning.

What's N.T.B?"

Ahhh yes... It stands for the "Next Big Thing".

And it's a DISEASE that infects all networkers until they join at least 5 opportunities and never make any money.

Fortunately, it starts to dissipate at that time for some, but will continue to cripple the minds of many for the remainder of their career, killing their chance of ever seeing success.

Today, I hope to immunize you from this disease once and for all...

Understand this, and you will be cured:

This industry will not save you.

Your company will not save you.

Your comp plan will not save you. There is no such thing as a "Turn Key" system you can buy that will make you rich.

There are thousands of companies that "are growing faster than Microsoft!" (Not just yours...)

It doesn't matter if you think you have the greatest product in the world unless you plan on buying $50,000 or more of it per month yourself... (All that matters is what YOUR CUSTOMERS think about it).

You are being sold by expert marketers, (the company leadership), because they know they must truly MOVE your emotions just to get the average Joe to sponsor 2 customers or builders.

Wake up...

This is m-a-r-k-e-t-i-n-g, and YOU are the product of your company.

So here's the deal...

Lose the emotions. Lose the lottery dreams of The Next Big Thing. This is a BIZ-NESS where only the fittest, (and smartest), survive and thrive.

This is about smart marketing, promotion, and follow up.

Lose the emotion. Get off the roller coaster.

Why? What's the big benefit?

Simple... It allows you to RELAX and focus on the one thing that WILL make a difference in your success without distraction: YOU! It allows you to make decisions based on the right business reasons like market demand.

Do you even know the market demand for your company’s product? Is there a demand for it or has your company created the illusion or promise of demand to keep you starry eyed?

Here's my point...

There are no free rides, and any "easy/lucky" rides usually don't last long. The irony is that anyone who makes money as an entrepreneur treats their business like a JOB.

Ha!

Now they may give themselves ALOT of perks and have a sweet 10 second commute, but they still work as much, IF NOT MORE, than anyone in the "real world".

Trust me... The price that must be paid to enjoy these perks is very high.

On the flip side, the average networker treats this industry like a weekend stint in front of a Vegas craps table, and as usual, always leaves with empty pockets in the end.

And as they pass by the calling neon signs of the another casino promising the next big jack-pot, they latch on to their sales pitch and hitch their dreams to it, only to be a victim of their own refusal to "wake up", once again.

Use this knowledge to professionalize your business and discipline your work ethic, and you will start to see results quickly.

STOP looking for the next big thing. Stop paying attention to competing ads.

The grass is NOT greener. If you're not getting the results you want out of your business today, it's not the company's fault, it's yours.

And just heading over to another company isn't going to change that. You're still going to face the same problems there.

Until you learn how to:

1: Build a list. (Target Market)

2. Pick a Product
3. Build a relationship with the people on that list (Target Market), Market to that list.

You will NEVER get the results you want, no matter how many companies you join.

If you want to learn how to do this, and have success in ANY company from that point forward, I'll show you exactly how to do it....., Pick a Target Marget, Pick a Product, Market to your Target Market. BASICS

Start with Magnetic Sponsoring which will expose you to the attraction marketing strategy that changed an entire industry.

Once you understand that strategy, pick up a copy of Traffic Formula which is Mike Dillards entire business blueprint in step-by-step detail.

If you don't make the money you want to make using Mike's strategies, you don't pay. Mike offers a money back guarantee.

It's that simple.

You can be very successful in this industry. We are here to help.

Cal Hardesty
mlminertia@live.com

The Deadly Attack of MLM

2009-04-07T00:47:00.000-07:00

Network Marketing or MLM as it is commonly called; is a term that can strike fear into the heart of many a strong man or woman. It can make your knees buckle, grown men tremble in fear and women faint. Rather amusing isn't it?

Just ask my neighbor. We had a conversation when he came to pick up his son, whom we were watching. You know the kind, What kind of business are you in, Cal?...Well I'm currently partners with my son-in-law in XXXX Business.... XYZ Business....and we are distributors in CCCCC. Whoa! Deer in the headlights look....hurriedly packing up his sons stuff....What kind of business are you in, NAMELESS? Oh, I own one of the largest landscape companies in the area.....And how do you have your marketing set up? How did you build your business so large? That is quite an accomplishment.....We started off really small; but satisfied customers have spread the word and it's really took off...That's really nice of your customers to do that, I'm sure you provide an excellent service...Well, yes we do....We give our customers a discount and a free service for each person that they get to signup for our services......OH, SO MLM SEEMS TO WORK PRETTY WELL FOR YOU.....WowI never thought of it like that.

I relay this story to you, not to convince you to join an MLM; but so that you keep an open mind while looking for a product or service that you can market to your target group. Don't let rumors keep you from possibly discovering a perfect fit.

As you search for your product keep in mind that everyone is not meant to be an Affiliate Marketer, Develop your own product; or become a distributor in an MLM. Then again, you might find a combination of these will be the perfect fit.

In the next few days we will explore how to market you, and your business (or product).

Cal Hardesty
mlminertia@live.com

Find What People Want/ Buying Resale Rights

2009-04-06T00:03:00.000-07:00

What do you mean buying resale rights?

If you find a product you really like, you can approach the manufacturer about purchasing options. Some manufacturers will enter into an agreement giving you the exclusive right to sell. At that point you would become the exclusive distributor. This usually cost a small fortune in guarantees to the manufacturer.

Now for the good news!

Many products are offered with resale rights. You can find many examples in information products. Some products offer resale rights when you go to pay for your purchase. There is an extra charge added. The charge varies from product to product.

If you choose a very nice product; that fills the need of your target market. Selling resale rights products can be extremely profitable.

Tip: Research, Research, Research, did I say Research? Yes! Look to see if the product is on it's way out? If it's currently being sold elsewhere?

If Buying Resale Rights seems to be a good fit for you; drop me a line anytime with questions that might arise.

Till tomorrow, when we discuss MLM.

Cal Hardesty
mlminertia@live.com

Find What People Want : Develop Own Product, Buy Wholesale Sell Retail

2009-04-04T19:56:00.000-07:00

Let's jump right in.

You can service your target market by developing your own product. Whoa! Hold on Cal, that sounds like a lot of work.

It could be easier than you think.

You have done research to determine your target market; have started searching for products that are in demand within your target market. Now ask yourself, do I possess knowledge the market wants? Could I develop software that would help the target market accomplish a goal? Do I have a hobby or skill that produces a product this target market would be
interested in?

Example: A woman I know makes beautiful jewelry. She has began to market her jewelry online in the same way you would market an affiliate product. In three months time, her income from sales has reached over $3,000 per month. Not bad for promoting an item online that she thoroughly enjoys produceing.

If you are interested in developing your own product, start thinking outside the box.

Buying Wholesale and Selling Retail

The practice of buying products wholesale and selling retail has been a standard practice for years. Both offline and online businesses use this method. Basically you would locate the manufacture of a product that would service your target market. Negotiate the lowest price; market the product at a higher price to your customers. Sounds simple and the process can be simple.

This practice is not highly recommended to new online marketers. The number one reason is, it takes a lot of capitol. The general consensus is; when getting started why not play with someone else's money.

Tomorrow we will discuss, Buying Resale Rights.

Cal Hardesty

mlminertia@live.com

http://twitter.com/calhardesty

Find What People Want/ Through Affiliate Networks.

2009-04-03T18:41:00.000-07:00

Just thought we would finish up on Affiliate Networks.

In yesterdays post, I closed with sending you to Commision Junction to research products with Affiliate programs in place. Hopefully you had a chance to check the program out. If you have any specific questions I will be happy to address them. When you ran a search on Google for "Affiliate Networks" you noticed a list of many to choose from.

Today we will discuss The Clickbank Marketplace .

The Clickbank Marketplace is another highly recommended Affiliate Network.

One of the features I like about Clickbank is their list of affiliate programs is not only broken down by category; but listed in order of popularity. They track number of sales and structure their list accordingly.

Let's go over the simple process of locating an affiliate program on Clickbank.
1. go to: The Clickbank Marketplace.
2. click on a category that interest you.
3. you will see list of sub-categories and list of products in order of performance
4. refine your search, click on a sub-category,
that list of products is listed in order of performance.
This is a simple process that can be mastered, easily.

I use an easy to use tool that refines my searches eve further on Clickbank. This tool allows you to perform keyword searches, which gives you a huge advantage in your search for products, affiliate programs. Affiliates Alert is a handy tool to have and you can get a free download.

We will continue Find What People Want...And Give It To Them , with another
form of product selection tomorrow.

Cal Hardesty
mlminertia@live.com

Find What People Want...And Give It To Them

2009-04-02T00:53:00.000-07:00

After receiving several emails, I feel it would be beneficial to present you with more information on Step 1 in the 3-31-2009 post.

Most of you understand the basics of identifying your target market through keywords, trends, sspecial interest groups, etc. I would like to offer one reminder. Think outside the box!

After listening to your questions, there seems to be one common thread. "How do I know this product will move? Short and sweet, You don't; but through the use of some simple research tools you can be very successful.

So let's back up for a moment or two and find a kickin' product to promote.

I had a Prof in my marketing class that had a favorite saying. When setting up our project businesses, he would always say. "Find what the people want and give it to 'em." So how do we do that?

First we need to understand that there are three main, well maybe four main ways to take a product to market.
1. Develop product of your own
A. buy the resell rights to a product
2. Become an Affiliate marketer
3. Buy wholesale/ Sell retail
4. MLM

The process for finding a product is very similar to find your target market. A couple quick examples would be:
1. If you perform keyword searches in Wordtracker or Good Keywords , you can identify products people are looking for.

2. If you have identified a special interest group, you can identify product usage that is common to that group.

Since most of you expressed that you would like to, "get up and running quickly",and you need to stay within budgets. We will discuss Affiliate Marketing first.

Briefly an affiliate gets paid commission each time he/ she refer a lead to a company and that referral completes a transaction with that particular company.

That's great! Wait a minute. How do we find a company that we can be an affiliate for?

Don't panic! Thousands on top of thousands of companies use Affiliate Marketers to promote their products. and pay some very nice commissions.

As I said earlier, "Think outside the box". Just about any product you use, or think of, offers an affiliate program.

The quickest way to get a list of, what we call, "Affiliate Networks", is to go to Google. Type in "affiliate networks" in the search box and you will get a list of companies that handle affiliates for thousands of companies. Some of these companies charge for signing up. I would recommend signing up for a free one when just starting out.

I use more than one "affiliate network". To start with you might try Commision Junction . They have a nice list of affiliate programs, with many categories. After you log in, click on,
Get Links tab and check out the list of affiliate programs.

In our next post we will have further discussion on Affiliate Marketing.

Remember, We're Here For You.

Cal Hardesty
mlminertia@live.com
http://twitter.com/calhardesty

Three Proven Steps To Starting Your Online Business

2009-03-31T00:10:00.000-07:00

So you want to set up an online business?

No doubt you’ve gone on many sites to garnish information. You’ve probably heard claim after claim of “getting rich quick”. You have heard terms such as: affiliate marketing to MLM to cash gifting. It can be very confusing to those who have been in the Internet Marketing or Network Marketing industries for years, let alone a newbie to the industry.

Though I’ve had many questions asked, the primary questions seem to be:

1. Can I really make that kind of money?
2. What’s the best way to make that kind of money?

First, while results will vary from person to person, bottom line, yes you can make that kind of money.

Second, just as there are thousands of different products out there; there are many systems and techniques used to build very profitable online businesses.

I would like to share three steps, which every person wanting to build a business online, should take to assure their success.

(Over the next few articles I will try to explain the different techniques and or systems implemented to further your success.)

Step 1. Understand Your Product or Service. This is one of, if not, the most important step to assure your success. When you understand your product or service, you will begin to understand why people would buy what you are selling.

Understand your products and services will help you find the right people to market your product to. (your marketing target group)

While most advise not to be ruled by emotion. I find if I am passionate about a product, or service, or MLM (which offers both). Then it is not hard to find a group of like minded individuals that will be passionate about the product as well.

Step 2. Identify The Right People. You must identify your target market; this will make it easier to grow your business. Identify a group of people who have a need for you product or service.

Example: If you want to market engagement rings you would target the age group in which the largest numbers of weddings take place.

An excellent tool tool for identifying markets through keywords is Wordtracker. While this tool does cost money. It is a premiere tool for performing keyword searches etc. They do offer a 7 day free trial. If you decide to use this tool to identify your target market be sure to watch the tutorial offered on their site.

Another good tool to use is called Good Keywords. This tool, while not as powerful as Wordtracker, is free.

I have used both and found both to be very useful in identifying target markets.

Step 3. Have An Effective System. This is very important to the growth of your business. Having an effective system will determine whether or not you are able to grow your business. Your system should be able to effectively find the right people or attract them to you.

Example: I know of a jeweler in Texas that quit advertising their diamonds. Their business has more than tripled through the implementation of attraction marketing principles.

Mike Dillard publishes an excellent book on the subject. This resource has helped me tremendously.

It’s titled: Magnetic Sponsoring

In order to build a successful online business you must implement these three steps ASAP. Don't let the fear of failing stop you from succeeding now. It's easier than you think.

Remember Your Not In This Alone, We Are Here To Help

Cal Hardesty
mlminertia@live.com

OPENING MARCH 31, 2009

2009-03-29T23:36:00.000-07:00

WE ARE CURRENTLY UNDER CONSTRUCTION.

OUR FIRST POST WILL BE ON MARCH 31, 2009.

COME VISIT AGAIN TO LEARN:

3 PROVEN STEPS TO STARTING YOUR OWN ONLINE BUSINESS.